Company logo

We have a pretty sweet logo and in 95 % percent of cases we use the one you see right here. However, in a few cases we use alternate versions. If it’s scaled down we exclude the tagline (if you can’t read it, skip it). If it’s on a colored background, we use a white version. Sometimes it’s both (white – no tagline).

Just remember to give it some space. That is, don’t put anything closer to it than about half the logos height. Use the i without the dot as a measuringstick!

Download logo
Lime Technologies logotyp med texten CRM with a twist undertill

Product logos

So here’s the two amigos, our product logos. Use the full color one unless it’s on a colored
background. Same goes for these ones: give it some space.

Download logos
Lime Go logtyp följ av Lime CRM logotyp

Lime Intenz logo

Lime Intenz is one of the newer additions to the Lime family and of course they have their own slick logo. Use it in color on white backgrounds, and in white on colored background.

Download logo
Lime intenz logotyp

Colors

Yep, pretty self-explanatory. Our primary colors.

Lime technologies gröna färg

Heritage & core values

Hex: #85c436
PMS: 368C
CMYK: 65-0-100-0
RGB: 133-196-54

Lime technologies rosa färg

Soft values & culture

Hex: #ff3195
PMS: 205C
CMYK: 0-83-16-0
RGB: 255-49-149

Lime technologies turkosa färg

Lime CRM

Hex: #00b3a7
PMS: 3272C
CMYK: 94-0-48-0
RGB: 0-179-167

Lime technologies orangea färg

Lime Go

Hex: #f76b07
PMS: 172C
CMYK: 0-73-87-0
RGB: 247-107-7

Lime technologies blåa färg

Lime Easy

Hex: #00b7ff
PMS: 2995C
CMYK: 83-1-0-0
RGB: 0-183-255

Lime technologies gråa färg

Grey

Hex: #575756
PMS: 425C
CMYK: 48-29-29-76
RGB: 88-88-87

Fonts

In almost all cases we use Galano Grotesque. Like us, it’s professional yet easy going and has generous amounts of space to make it easy to read. Unless it’s a very formal text we pretty much only use the regular and bold weight, the first for body text and the bold for headlines.

When we want to go really cray cray, we use PH. This is a way less strict font that mimics handwriting in caps. We use this to accentuate important stuff and/or add some humor

Font skillnader

Tone of voice

Professional yet easy-going
The only thing we take 100 % seriously is our customers. Be personal and unexpected – but never unprofessional.

Keep it simple stupid
Success is when grandma gets it. Don’t use any complicated shortenings. And remember that less is more.

Experts
Use correct technical terminology and be consistent.

Photos

We like people. Not generic iStock stuff. That’s why our photos are usually of the most important thing we have – our awesome employees. Just like us, we try to keep the photos, colorful, happy and energetic.

Två killar med jultröjor som håller om varandra och ler mot kameran KIlle som står ute i naturen och grillar Två killar som har gröna overaller på sig och håller varandra bakom ett stort gäng med gröna hinkar Tjej som sitter på huk och tar hand om växter samtdigt som hon ler mot kameran
Ankarlänk till company-logo-for-screen-RGB

Company logo - For screen (RGB)

Logotyp med Lime Technologies och undertexten CRM with a twist

Color with tagline

Logotyp med Lime Technologies

Color w/o tagline

vit Logotyp med Lime Technologies och undertexten CRM with a twist

White with tagline

vit Logotyp med Lime Technologies

White w/o tagline

Company logo - For print (CMYK)

Logotyp med Lime Technologies och undertexten CRM with a twist

Color with tagline

Logotyp med Lime Technologies

Color w/o tagline

vit Logotyp med Lime Technologies och undertexten CRM with a twist

White with tagline

vit Logotyp med Lime Technologies

White w/o tagline

Company logo - For pros (EPS)

Logotyp med Lime Technologies och undertexten CRM with a twist

Color with tagline

Logotyp med Lime Technologies

Color w/o tagline

vit Logotyp med Lime Technologies och undertexten CRM with a twist

White with tagline

vit Logotyp med Lime Technologies

White w/o tagline

Ankarlänk till product-logos-for-screen-RGB

Product logos - For screen (RBG)

logotyp med Lime CRM

Lime CRM - Color

Vit logotyp med Lime CRM

Lime CRM - White

logotyp med Lime Go

Lime Go - Color

Vit logotyp med Lime Go

Lime Go - White

Product logos - For print (CMYK)

logotyp med Lime CRM

Lime CRM - Color

Vit logotyp med Lime CRM

Lime CRM - White

logotyp med Lime Go

Lime Go - Color

Vit logotyp med Lime Go

Lime Go - White

Product logos - For pros (EPS)

logotyp med Lime CRM

Lime CRM - Color

Vit logotyp med Lime CRM

Lime CRM - White

logotyp med Lime Go

Lime Go - Color

Vit logotyp med Lime Go

Lime Go - White

Ankarlänk till lime-intenz-logo

Lime Intenz logo

logotyp med Lime intenz

Lime Intenz - Color (RGB)

Vit logotyp med Lime intenz

Lime Intenz - White (RGB)

logotyp med Lime intenz

Lime Intenz - Color (CMYK)

Vit logotyp med Lime intenz

Lime Intenz - White (CMYK)

logotyp med Lime intenz

Lime Intenz - Color (EPS)

Vit logotyp med Lime intenz

Lime Intenz - White (EPS)