We have a pretty sweet logo and in 95 % percent of cases we use the one you see right here. However, in a few cases we use alternate versions. If it’s scaled down we exclude the tagline (if you can’t read it, skip it). If it’s on a colored background, we use a white version. Sometimes it’s both (white – no tagline).
Just remember to give it some space. That is, don’t put anything closer to it than about half the logos height. Use the i without the dot as a measuringstick!Download logo
So here’s the two amigos, our product logos. Use the full color one unless it’s on a colored
background. Same goes for these ones: give it some space.
Lime Intenz logo
Lime Intenz is one of the newer additions to the Lime family and of course they have their own slick logo. Use it in color on white backgrounds, and in white on colored background.Download logo
Yep, pretty self-explanatory. Our primary colors.
Heritage & core values
Soft values & culture
In almost all cases we use Galano Grotesque. Like us, it’s professional yet easy going and has generous amounts of space to make it easy to read. Unless it’s a very formal text we pretty much only use the regular and bold weight, the first for body text and the bold for headlines.
When we want to go really cray cray, we use PH. This is a way less strict font that mimics handwriting in caps. We use this to accentuate important stuff and/or add some humor
Tone of voice
Professional yet easy-going
The only thing we take 100 % seriously is our customers. Be personal and unexpected – but never unprofessional.
Keep it simple stupid
Success is when grandma gets it. Don’t use any complicated shortenings. And remember that less is more.
Use correct technical terminology and be consistent.
We like people. Not generic iStock stuff. That’s why our photos are usually of the most important thing we have – our awesome employees. Just like us, we try to keep the photos, colorful, happy and energetic.